THE FOUNDERS
For years, Michael Perris and Gregory Cole...
worked behind the scenes with some of the world’s most iconic fashion houses and luxury beauty brands through their studio, On Trend Films. They helped shape campaigns, stories, and images that defined how people experienced fragrance — yet they always carried a quiet dream: to create something personal of their own. Something honest, intimate, and crafted with heart.
Michael — filmmaker, artist, equestrian, and host of Style Philosophers — came of age in the creative whirlwind of 1980s Manhattan, collaborating with style legends like Halston, Anne Klein, and Elsa Peretti. His later work with Ralph Lauren and L’Oréal opened a window into the emotional world of perfume: how a scent can hold memory, meaning, and identity.
Gregory — luxury marketer, actor-model-playwright, and Men’s Health-featured natural bodybuilding champion — arrived in New York determined to immerse himself in craftsmanship and culture. He explored bespoke menswear, niche lifestyle brands, and eventually fragrance, leading the North American launch of Alfred Dunhill Edition and contributing to youth-driven hits like Ralph by Ralph Lauren and Katy Perry’s Indi. To him, fragrance became the quiet ritual that tells the story of who we are.
When the two founded On Trend Films in the late ’90s, their creative partnership took on new life. Their early concept for Romance by Ralph Lauren became one of the brand’s most beloved fragrance stories — and from there, they were invited to collaborate with houses like Tom Ford, Michael Kors, and Marc Jacobs. But even amid big names and global launches, they never lost that spark for something more personal.
That spark became The Bubble Collection.
Rather than chasing trends, Perris and Cole set out to create scents that feel like moments — small, beautiful worlds you can step inside. Each fragrance begins as a story: a memory, a conversation, a feeling suspended in time. Produced thoughtfully and in limited quantities, The Bubble Collection invites people who love discovering indie brands to experience perfume in a way that is intimate, emotional, and deeply human.
This is not a fragrance house built by committee.
It’s a creative journey built by two lifelong storytellers — and every scent is an invitation to share in that story.
Let There Be Bubbles!