WHY GENDER-NEUTRAL?

In our quest to uncover the secrets of fragrance lovers worldwide...

we embarked on a captivating journey that shattered the boundaries of conventional fragrance norms. To our delight and astonishment, we encountered a legion of rebels who defiantly rejected the rigid Western notion of classifying scents as either masculine or feminine. We conversed with bold men who reveled in the embrace of delicate, sweet florals, and fearless women who found themselves irresistibly drawn to the allure of woody musks. It was in these awe-inspiring moments that an audacious realization took hold: the fragrance industry demanded a revolution, a much-needed liberation from the shackles of gender.

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Let's dive into the captivating world of fragrances, where notes like vanilla, musk, citrus, and oud have no gender. It's time to challenge the norms and unravel the fascinating history behind gendered-marketing in the fragrance industry. For over a century, department stores in the West have embraced this classification system, mirroring our perception of clothing. However, rewind back to before the 1800s, and you'll discover a time when men and women freely adorned themselves with the same scents. These fragrances weren't just about masking body odor; they were also symbols of social status. Meanwhile, in the enchanting realm of the Middle East, where the art of perfumery originated, the notion of segregating scents into gender-specific categories never took root. Prepare to be captivated by the untold stories of fragrance, where gender boundaries are shattered, and a world of olfactory exploration awaits.

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Despite the groundbreaking launch of CK One by Calvin Klein in the 1990s, shattering stereotypes in the fragrance industry, the narrative persisted, relentlessly dictating that women's scents must be dainty, floral, and fruity, housed in pink and curvaceous bottles, while men's fragrances should exude masculinity with their musky, spicy, and woody notes, encapsulated in dark bottles adorned with alpha-male monikers.

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Celebrate the liberating spirit of The Bubble Collection as we boldly declare it's high time to shatter the confinements of your everyday existence and embark on a thrilling journey of self-discovery. Join us in defying the norms, rejecting the chains of comfort, and fearlessly venturing into uncharted olfactory realms. Fragrance, dear friends, is a powerful tool for self-expression, a testament to individuality that refuses to be stifled by the stale echoes of outdated marketing trends. It's time to unleash your inner adventurer and break free from the shackles of conformity. #BreakOutOfYourBubble with us and let the world bask in the audacity of your experimental and courageous spirit!

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Embrace the fluidity of your style and let your mood be your guide as you embark on a fragrant journey with us. Introducing our captivating array of scents, carefully curated to complement your ever-changing state of mind. Prepare to indulge in our exclusive Discovery Set, a treasure trove containing all six of our extraordinary genderless Eau de Toilettes. But it doesn't stop there. This remarkable set comes complete with an iridescent bubble pouch, a symbol of endless possibilities and boundless imagination. With our revolutionary collection, we break free from the confinements of outdated fragrance categories, allowing you to explore and experience the full spectrum of olfactory wonders. Each vibrant color of our fragrances has been meticulously selected to celebrate the individuality of every scent, transporting you to cherished memories and far-off destinations. Leave behind the confines of gender expectations and embark on a sensorial adventure like no other.

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Indulge in the joy of our exquisite scents, and bear in mind that no fragrance resonates identically on every individual. Our distinct body chemistry plays a role in how we embrace these fragrances. Embrace the freedom from fixating on a single "favorite" or "signature" scent. Similar to your diverse clothing collection, The Bubble Collection offers an array of scents to complement and express your unique identity. Whether you find solace within your own world, explore beyond your comfort zone, or forge connections with others, The Bubble Collection presents the perfect scent to accompany your journey.