we began our fragrance journey determined to push beyond the limits of traditional perfume rules. Along the way, we met countless fragrance lovers who, like us, refused to accept the outdated notion that scents must be labeled “for men” or “for women.” We spoke with confident men who adored soft florals and sweet gourmands — and fearless women who loved wearing deep musks and sensual woods.

In those conversations, one truth became impossible to ignore: the fragrance world is overdue for liberation. Perfume should be about emotion, identity, and self-expression — not gender.

Let’s step into the real history of fragrance, where ingredients like vanilla, musk, citrus, oud, incense, and woods have never belonged to a single gender.
Gendered marketing is a modern invention. For more than a century, Western department stores mirrored fashion racks — “his” and “hers.” But before the 1800s, everyone wore the same scents. Perfume signaled elegance, ritual, and social standing. And across the Middle East — the birthplace of perfumery — fragrances were never divided into rigid gender categories. Scent was shared, celebrated, and deeply personal.

Even after the breakthrough of CK One in the 1990s, the industry kept repeating the old script:
pink bottles and fruit-floral perfumes for women, dark bottles and spicy musk for men. Labels tried to dictate identity instead of celebrating individuality.

The Bubble Collection exists to change that.

We invite you to break free from expectations, reject outdated perfume rules, and embrace fragrances as tools of self-expression, freedom, and discovery. We believe scent should inspire confidence, spark curiosity, and encourage you to live boldly.

#BreakOutOfYourBubble — explore beyond comfort zones, try new olfactory worlds, and wear what feels authentically you.

Our genderless fine fragrances are designed to move with your mood. Your scent should shift as you evolve — just like your wardrobe.

Discover our Fragrance Discovery Set: six expressive Eau de Toilettes housed in an iridescent bubble pouch. Each color, each note, each composition is crafted to evoke place, memory, and emotion — and to free you from outdated categories. With The Bubble Collection, fragrance becomes an invitation to explore, connect, and create your own story.

And remember — no two people wear a scent the same way. Chemistry, personality, and environment shape every experience. Instead of searching for one “signature” perfume, enjoy the freedom to choose the fragrance that fits your moment.

Whether you’re staying in your comfort zone, pushing past it, or finding connection with others, The Bubble Collection offers a scent for every version of you.